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Conversational UI's

How do we design products that no longer have a visible interface? How will the designer’s role change? And what skillsets do we need to design for technologies such as Google Voice or Alexa? Designers will have to learn to design a conversation.

We will explore how to design conversational UI’s for both speech interfaces as well as chatbots. Addressing this complex topic, we’ll invite designers with hands-on experience to inspire and teach us how to design application personalities and how to create realistic and trustworthy artificial intelligence.

Speakers from IBM and Typeform; Workshop by Jayway; Design Salon with IBM and Typeform


Spreading the product design DNA 

A design’s DNA should show in all aspects of the product down to animations and transitions, interactive elements and tone of voice. How do we make sure that the design DNA extends to to all the different touchpoints and maintain the feel and personality of the products.

How do designers manage this task and what tools are needed? At Design Matters, design practitioners will talk about designing systems of elements rather than pages, creating useful guidelines and libraries and seeing design as an open-ended deliverable that must change dynamically with the product and content.

Speakers form Netflix and Google Chrome; Workshop by Kontrapunkt


Embrace Failure!

Designers love to put their work on Dribbble and hide away the less than pretty attempts created on the way to the final result. This year we want to celebrate the value of failure as a part of the design process.

Designers will tell about tackling failure, how to accept when you're wrong and how to design your way out of the pithole. This means going from Photoshop to prototyping and coding, working with real content and data - sharing often and early and keeping it “dirty” for much longer.

Speakers from Spotify andWorkshop by Spotify; Design Salon with Spotify and


Don't forget to check out all the speakers and the program so far!